NOBLE YARNS®
From land to luxury, stewards of noble fibres
NOBLE FOR A REASON
Noble (adjective)
Having high moral qualities or ideals; honourable, principled, ethically grounded.
Of superior quality, rarity and refined distinction.
Rooted in dignity, stewardship and enduring value.
Historically, the term noble has been used to describe materials valued for their rarity, stability and exceptional qualities.
Today, luxury is measured not only by the rarity of a material, but by the integrity of the systems that bring it into the world.
WHY WE EXIST
Luxury begins at the source.
Some of the world’s most extraordinary natural materials originate in mountain landscapes stewarded by nomadic communities.
They are the custodians of unique plants, animals, cultural heritage and traditional knowledge.
Noble Yarns connects unique natural materials with luxury brands, where stewardship of provenance and cultural heritage is rewarded.
THE NOBLE YARNS® MARK
A MARK OF INTEGRITY. A SYSTEM OF IMPACT.
The Noble Yarns® mark represents culturally significant materials produced through stewardship, heritage craftsmanship, provenance and long-term partnerships.
Behind the mark is the Noble Yarns® System – a proprietary system delivering impact to people, planet and animals.
Working with designers and brands, culturally significant natural materials stewarded by pastoral and Indigenous communities enter global markets with integrity.
WHO WE ARE
Noble Yarns is the institutional steward of the Noble Yarns® ecosystem.
From source to consumer, we work across a global network of pastoral communities, producer organisations, conservationists, material scientists, creatives and heritage manufacturers, working together to create responsible value chains around exceptional natural materials.
We develop the commercial, research and governance infrastructure that enables regenerative pastoral economies to participate in international luxury markets.
THE SYSTEM IN PRACTICE
We create lasting value for brands, communities and the landscapes they steward through the Noble Yarns® System and mark of integrity.
Created by Nancy Vong Johnston, the system has introduced Khangai Noble Yarns® from Mongolia and supported prestige brands with new value chain innovations.
The Noble Yarns® System has informed work with the United Nations Food and Agriculture Organization (FAO) and Royal Government of Bhutan.
Trusted by respected brands worldwide.
ANDERSON & SHEPPARD • ANNA VALENTINE • CIFONELLI • HOUSE OF TENGRI • HUNTSMAN • SAVILE ROW • SAVOIR BEDS • SAVOY HOTEL • MICHAEL BROWNE • PERMANENT STYLE
THE NOBLE YARNS® SYSTEM
Our pathway from land to luxury
The Noble Yarns® System is guided by six interconnected principles that transform stewardship into noble luxury.
Market Integration
We connect exceptional natural materials with premium manufacturing, luxury brands and long-term commercial markets.
Exclusivity
Enduring value chains are created through rarity, provenance and heritage craftsmanship and long-term partnerships.
Resilient Future Generations
Our work strengthens multi-generational livelihoods, supporting young people to remain connected to place as Future Stewards.
Stewardship
Communities remain the long-term stewards of landscapes, biodiversity, traditional knowledge and culturally significant natural materials.
Collective Commons
Shared ecological and cultural assets (known as the collective commons) that give natural materials their enduring value remain protected.
Sovereignty & Fairshare
Pastoral communities participate in governance and decision-making and equitable value creation.
NOBLE WAYS
Noble Yarns® products are rooted in provenance, transparency, cultural heritage and environmental regeneration.
First to be pioneered by the House of Tengri, the system has been internationally recognised in Sustainia100 as one of the world’s leading sustainable business solutions, aligning with the United Nations Sustainable Development Goals 8, 12, 15, and 17.
Read more about our international impact on Sustainable Brands.
NOBLE YARNS CENTRE FOR PASTORAL INNOVATIONS
A new institutional platform advancing regenerative pastoral economies through applied research, systems innovation and commercial implementation. We bridge pastoral communities, governments, research institutions, manufacturers and international markets.
Focus Areas
Applied Research
Systems Design
Manufacturing Innovation
Technology & Knowledge Transfer
Traceability & Digital Product Passports
Market Development
Policy & Institutional Design
GET IN TOUCH
Explore opportunities to collaborate across research, innovation, investment and responsible market development,
or enquire about the Noble Yarns® mark. Complete the form below or email hello@nobleyarns.co.
